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Yahoo! Search MarketingSave time and money by reaching customers who are already searching for what you sell with Yahoo! Search Marketing. Through Yahoo's vast network you can reach active internet users on sites such as Yahoo!, MSN, CNN and AltaVista. When customers type in any of your keywords, your business listings could appear prominently on the search results pages. As a CitySlide.com member, you also get a special $60 credit1 when you sign up for Yahoo! Search Marketing.
Overview
Yahoo! Search Marketing Search Listing OptionsYou have 2 options when signing up for Yahoo! Search Marketing -- Assisted Setup or Self Serve. Here is a comparison of the two:
Search Term Selection - With Assisted Setup, Yahoo! experts research your Web site and recommend effective search terms based on the content of your site and Yahoo!'s editorial guidelines. With Self Serve, you select your own terms following Yahoo!'s editorial guidelines and submit them for editorial review. Titles & Descriptions - With Assisted Setup, Yahoo!'s professional writers create titles and descriptions for your search terms that are highly customized and meet Yahoo!'s rigorous editorial guidelines. With Self Serve, you write your own titles and descriptions following Yahoo!'s editorial guidelines and submit them for editorial review. Budget Advice and Strategy - With Assisted Setup, Yahoo! experts develop a customized plan to meet your financial objectives by drawing on search volume data and your budget requirements. With Self Serve, you can research Yahoo!'s search volume data yourself. Control of Your Campaign - You retain full control of your advertising with either sign-up plan. If you select Assisted Setup, you can submit search terms, budget considerations and other special instructions for our experts to consider when creating your proposal. Tracking URLs - A tracking URL is your Web address (http://www.mycompany.com) with a special code attached (http://www.mycompany.com?source=overture). This lets you identify clicks from the Yahoo! network, even when the clicks are from one of Yahoo!'s partners. If you sign up with Assisted Setup, Yahoo! experts will automatically add tracking codes to all the URLs in your proposal. Editorial Approval - With Assisted Setup, the search listings in your proposal are put online upon your approval. Self Serve listings receive no expert feedback before submission and are subject to editorial review, which may take longer. Self Serve listings that do not initially meet Yahoo!'s guidelines must be modified and resubmitted.
How To Get Your $60 Yahoo! Search Marketing CreditTo sign up for a Yahoo! Search Marketing account and receive your $60 credit¹:
You will then receive an email from Yahoo! Search Marketing. Follow the instructions from the email on how to activate your account and then you will receive the $60 credit.
1. Offer is only valid for advertisers opening a new U.S. Sponsored Search account. A new advertiser is one who has not advertised with Yahoo! for the past 13 months. Advertisers signing up for the Assisted Setup service will receive $60 off the service charge. For Self Serve sign-ups, a nonrefundable $60 will be deposited into the account and will be applied toward click charges. The initial nonrefundable $5 deposit will be waived. Limit one offer per customer, and one use per customer on a single account. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, or transferred. There is a minimum bid requirement of $0.10 per click-through. Sellers of certain legally restricted products may require certification at extra cost. Search listings subject to editorial review. Other terms and conditions may apply. See the Advertiser Terms and Conditions when you sign up. Offer valid until further notice. 2. Account optimization can be redeemed no earlier than 60 days and no later than 180 days from date of sign up. |
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